• 95 – 98% of text messages are read within minutes of receipt.*
• 86% of consumers send or receive a text message every week.1
• 30% of consumers interact with a brand via text message.1
• 2.12 Trillion text messages are sent every year! (Summer 2011)3
• There are over 320 Million wireless subscribers in the US (Summer 2011).3
• Nearly 30% of US households no longer own a landline (Summer 2011).3
• Only 40% of consumers own smartphones (Fall 2011).2
• Text messaging is still the largest mobile marketing channel by revenue (2011).4
• Mobile coupons are ten times more likely to be redeemed than traditional coupons.5
• 72% of consumers say they have seen a QR code, but nearly 30% do not know what it is.6
•     Only 5% of American adults actively scan QR Codes (this number rises to double digits    for younger groups).7

Sources:
1) http://www.hipcricket.com/Portals/0/Press%20Release%202011/2011%20Hipcricket%20Survey%20Research%20Brief.pdf
2) http://blog.nielsen.com/nielsenwire/online_mobile/40-percent-of-u-s-mobile-users-own-smartphones-40-percent-are-android/
3) http://www.ctia.org/media/industry_info/index.cfm/AID/10323
4) http://www.emarketer.com/PressRelease.aspx?R=1008624
5) http://www.mobilecommercedaily.com/2010/04/21/mobile-coupon-redemption-rates-to-rise-this-year 
6) http://www.marketingcharts.com/direct/3-in-10-consumers-lack-qr-code-understanding-19591/
7) http://www.readwriteweb.com/archives/5_of_us_adults_use_qr_codes_up_from_1_last_year_st.php
*) Multiple sources including http://www.dm2pro.com/downloads/20100609_3/download

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